Genesis is a premium brand of Hyundai Motor Company. The launch of Genesis as an independent brand was officially announced in the fall of 2015, and already in early 2016, sales of the first flagship sedan Genesis G90 (EQ900 in
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Korea) started in South Korea and the United States. The seriousness of the young brand's intentions is already indicated by the fact that the Koreans entrusted the direction of the design of new cars to Luke Donkerwolke, a world-class car designer who previously was Bentley's chief designer.
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